“Aunchalee” was the brainchild of Aunchalee’s father who intially started a factory outlet in 2001 for their family bridal gown factory.

After completing university in 2002 and securing a Geography degree under her belt, Aunchalee returned to the family business and was determined to improve the selection of bridal gowns for the Thai market. This started with a joint venture with a French label under “Aunchalee Couture”. In 2009 “Aunchalee Boutique” was born and the team grew to include Aunchalee’s younger sister Chrisanee, and long time friend Misha, along with an in house line of bridal and evening gowns as well as a selection of fine European bridal wear brands. This year, the “Aunchalee” range will grow to include a line of accessories and homeware created in collaboration with local artists which range from embroiderers to potters to jewellers.